Local Search Engine Optimization

Recent statistics show that 20% of searches are done with local intent. A significant number of searchers are looking for local businesses or services but may not always specify a location. When was the last time you searched for “shoe store” or “thai restaurant” but didn’t want one nearby? And as the web continues to go mobile, the need for local search engine optimization is reaching a tipping point. Today upwards of 53% of mobile searches have local intent. What about tomorrow?

Local Information Seekers Take Action

According to a recent Nielsen/Netratings and WebVisible study:

70% will call the phone number on a website
60% have referred a business they found on the Internet to a friend
52% always or often research online first, then follow up with an offline purchase from a local business
14% will send a business they found online an email
11% will fill out an online form

Anvil Media’s Local Search Engine Optimization Services

As the engines integrate local search listings within the first page of many searches, it’s even more critical for local businesses to rank within the local databases. The first thing when starting local search engine optimization efforts is to ensure the accuracy of the business information (address, phone number, URL) and the content optimization (categories, description, images, video) within each listing on Google Places, Yahoo Local, Bing Local and others.

Based on the findings of an audit, Anvil will provide specific recommendations on areas of improvement and develop a comprehensive plan based the client’s needs and organizational structure. In addition to business listing verification & content optimization, Anvil will also submit updated information across major local search engines, directories and data providers.