Conversion Testing
Below is a summary of Anvil’s conversion testing services.
What is Conversion Testing?
One of the most overlooked opportunities in digital marketing today, conversion testing provides the opportunity to better leverage and convert traffic you already have. Conversion testing is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers (source: Wikipedia). The difference between a 2% and 3% website conversion rate can mean millions in missed revenue for many companies.
Conversion Testing, Reporting & Analysis
Anvil provides comprehensive auditing and testing services designed to see incremental improvements in conversion rates over time. Well versed in testing platforms such as Liveball, Monetate and Google’s Content Experiments, Anvil tests website and page variations to ensure a good user experience and that visitors are effectively pushed through the desired conversion funnels. Landing page testing plays an especially critical role in paid media management efforts, as this focus helps to improve ROI and justify media spend.
- Testing plan development
- Sample wireframes or full development of new pages
- A/B testing
- Multivariate testing
- Reporting and analysis