Below is a summary of Anvil’s content marketing services.
Content Strategy & Planning
An effective content marketing strategy can be a game changer when it comes to increasing brand visibility, obtaining quality inbound links and improving engagement. Through competitive and industry analysis, Anvil not only provides recommendations surrounding what type (and format) of content that should be developed but also services surrounding the promotion of that content. As search engine algorithms evolve, the development of engaging content has become increasingly critical. By creating and promoting great content, companies will begin to see a shift in how that content is being consumed and important metrics like ‘time on site’ will improve.
Content Marketing & Reporting
Ongoing content marketing strategies typically revolve around a corporate blog or other entities that house content and are easy to update and expand upon. The goal of content marketing is twofold – create great content and make it visible. By meeting these objectives, brand awareness will increase, your content will be shared, organic discussions will occur and new links will be obtained.
Typical activities covered under Anvil’s content marketing service include, but are not limited to:
- Guest posting
- Influencer outreach
- Content syndication
- Community participation
- Link development
- Reporting and analysis
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