Anvil's SEM Services

Research, Launch, & Growth Phases Outlined

Over the past decade, Anvil has perfected its digital marketing services to ensure adaptability, efficiency and performance. Our process is broken down into three phases: Research, Launch and Growth.

For more information, visit our individual services pages using the menu on the right →

Research

Comprehensive research and planning services designed to act as a roadmap for all digital initiatives moving forward.

  • Competitive analysis
  • Performance benchmarks
  • Industry best practices
  • Testing strategies
  • Untapped opportunities
  • Prioritized recommendations

Launch

The launch phase occurs once plans are approved and all setup and initial implementation begins.

  • Reporting setup
  • Creative development
  • Paid media campaign launch
  • User testing
  • Landing page test setup
  • Analytics implementation

Growth

Once the launch phase is completed, monthly growth efforts begin.

  • Keyword research
  • Campaign management
  • Continual testing
  • Content marketing
  • Performance monitoring
  • Reporting and analysis