Resources: Google Analytics 101 White Paper

Free Google Analytics 101 White Paper

Anvil Media has created “The Search Engine Marketer’s 101 Guide to Google Analytics” and is now available for download, simply register below to receive your copy.

Abstract

Anvil Media’s free white paper outlines basic installation, configuration and reporting of web analytics with the free Google Analytics platform. Anvil’s 101 Guide to Google Analytics is meant to be used as reference for the new search marketer or website owner looking to measure their on-site traffic and behavior at an introductory level. Basic understanding of reporting terminology is explained and high-level report examples are provided to give marketers the confidence to begin using an analytics platform for decision making.

What this white paper is not: an advanced guide on how to set up segments and advanced filters or tracking and analyzing complex marketing campaigns beyond search engine marketing.  Please look for guidance on those topics on Anvil’s Social Search Marketer Blog, future white papers, or contact us to learn more about our analytics services.

Free Google Analytics 101 White Paper Form

Your contact information will be held in strict confidence and not released to third parties. We do reserve the right to update you on new white papers and other useful SEM information, seeing as how we gave you an extremely valuable white paper for free and all. Do not hesitate to contact us with any questions or if you’d like our help building out your online marketing programs.