5 Nuggets from SearchFest 2013

By On February 26, 2013 · In Pay-Per-Click (PPC), ppc, Search Engine Optimization

SearchFest 2013 last Friday was a huge success! It was truly a great event with some amazing speakers like Marty Weintraub, Ross Hudgens, Adam Audette, Joanna Lord, Rand Fishkin and Ian Lurie to name a few. It has been a few years since my last SearchFest, but this year the conference was at an all [...]

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SEMpdx SearchFest 2013 Recap

By On February 25, 2013 · In conferences, Search Engine Marketing

The search engine marketing industry elite descended on Portland last week for the SEMpdx SearchFest.  In five years, it has grown into one of the top regional search conferences in the country with over 450 attendees. We asked a couple of Anvil attendees what their top takeaways from SearchFest 2013.  Without further ado, here are [...]

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Twitter Ads API Arrives

By On February 20, 2013 · In Paid Advertising, Social Media, Social Media Marketing Optimization, Twitter

Social advertisers rejoice!  Twitter announced the long-awaited launch of its Ads API today in an official blog post.  It joins only Facebook and LinkedIn as global social networks that allow marketers to create, manage and optimize ads through an API.

The Basics
The initial launch is specifically for Promoted Accounts and Promoted Tweets [...]

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Harlem Shakin’ It at Anvil

By On February 19, 2013 · In Video

Unless you’ve been hiding out under a rock for the past few weeks, you’re aware of the Harlem Shake phenomenon that has taken YouTube by storm.

The team here at Anvil couldn’t resist creating our own version.  We teamed up with our sister agency, Formic Media Inc., for the below Harlem Shake Portland Agency Edition.

[...]

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Are Google’s Panda and Penguin affecting your site’s rankings?

By On February 13, 2013 · In Search Engine Optimization

Google constantly makes updates and changes to its search engine algorithm which can affect your site rankings.  This post will address the two most talked about updates over the past couple years: Panda and Penguin.

Before I launch into Panda and Penguin, I’d like to mention “The 3 Cs of SEO” which are [...]

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9 Obsolete Marketing Strategies

By On February 8, 2013 · In Search Engine Optimization

The landscape of the digital marketing world is constantly evolving.  Strategies and tactics fall in and out of favor quite fast, which is why I’ve prepared a list of nine obsolete marketing strategies you should nix from your 2013 marketing game plan.

QR Codes

Newer technologies like near-field communications (NFC) and other apps are rending [...]

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Google Enhanced Campaigns Announcement = 3 Big Changes for AdWords

By On February 6, 2013 · In Adwords, Pay-Per-Click (PPC), Pay-Per-Click (PPC), ppc

As you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled down to 3 main changes.

Change #1: Campaigns targeting all devices
With the rollout of Enhanced Campaigns, you will no longer have the ability [...]

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Start The Year With A Clean PPC Account

By On February 5, 2013 · In Adwords, google, Pay-Per-Click (PPC), ppc

It’s still the first quarter of the year so you have time to start off the year with a freshly optimized account, really, there’s time.   You can look at cleaning up your PPC account in the same way as cleaning your house, by breaking it down into separate tasks and focus areas.

Unclog The Drains [...]

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Google Grant Increased Max CPC to $2.00

By On February 4, 2013 · In Adwords, Pay-Per-Click (PPC), Pay-Per-Click (PPC), ppc

Last week, Google Grants made a major change. Max CPCs were increased from $1.00 to $2.00. The old $1.00 max CPC restriction in Google Grants, made it difficult for participating nonprofits to compete in the auction. Now the $2.00 might make some room to allow nonprofits to compete. Most likely this change will continue to [...]

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5 Digital Trends You Need to Embrace

By On January 29, 2013 · In Internet Marketing Strategy, Search Engine Marketing

Last year, I was asked to present at Portland’s EO Experience, featuring subject matter experts on various entrepreneurial topics. Specifically, I was tasked with covering trends in the world of digital marketing. After a bit of introspection and research, I arrived at five digital marketing trends no marketer can afford to ignore across [...]

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