It is the Monday after SearchFest 2012 and there is still a buzz in the air about the SEMpdx-led conferences’ best year to date. Take a look at what was said regarding the event over the weekend, as the hashtag #SearchFest grew in to the top trend in Portland and the positive vibes were flowing [...]
There are a lot of discussions about paradigm shifts in the search and digital marketing industry: the growth of mobile, the incorporation of social signals into search results, the use of predictive algorithms to determine what you’re going to buy next. But rarely do I see discussions in the industry about how concerns about privacy [...]
The format of Chill will look familiar and that’s because its UI is nearly an exact rip-off of Pinterest. The concept is simple: create a one-stop-shop for sharing and finding video content that your friends already like. Facebook can get bogged down by too much content, so Chill provides an outlet for [...]
See my article featured on HotelNewsNow.com, giving tips on how to save time when executing a social strategy. Excerpt below:
A couple months ago I covered some basics on how to boost hotel search engine rankings in the ever-changing local search space. Today, I’m going to cover some basics on the social-media side.
[...]
As an agency of digital marketers we often find ourselves working day-to-day with the online marketing manager within companies. Don’t get us wrong, we loves us some online marketing managers, they are great partners and we’ve been lucky enough here to work with some of the best in our opinion.
But here’s the problem: consumers [...]
For those who don’t know, Pinterest is a rapidly growing 2nd tier social media site where members “pin” images to a virtual pin-board to share with others. Members place these images in categories they create, others can comment on them, and then follow the person that pinned them. More than just a site [...]
With Google regularly changing their local search algorithm, they’ve made search engine marketers really earn their keep. Then when Apple released Siri with the new iPhone 4S, many marketers prophesied the death of local SEO, but we have found that the reports of its death were greatly exaggerated. To be sure that you are ranking [...]
Following up on yesterday’s examination of Google’s Search+, or Search Plus the World, I thought it would be worthwhile to take a little detour and address Search+ in relation to the so-called “Filter Bubble.” If your not familiar with this term, you’ll find a great introduction in this TEDx talk by Eli [...]
The big news in search so far in 2012 is, without a doubt, Google’s announcement of Search+, also known as “Search Plus Your World.” Long story short, Google is tying Google+ directly to Google Search, allowing logged-in users to see both “normal” organic results or highly personalized results from their Google+ circles. In the [...]
2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and sharing thoughts on where the SEM industry is headed in 2012 and beyond. We’ve also included our 2011 predictions for reflection – overall we’d [...]
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