The Week in Search & Social for August 10…and oops, August 3
Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose of all that’s important in search & social… PPC YouTube’s Promoted Videos Hits 1 Billion Video Views – And adds a couple new placement [...]
The Week in Search & Social for June 22
We had a lot of people out of the office last week, hence no Big Picture meeting, so this week you can enjoy a double-dose of search & social news & analysis!
PPC
Google Display Network Introduces New Performance Bundle – AdWords has added several useful metrics & tools to Display Network campaigns: Relative [...]
Here’s your handy guide to what we here at Anvil Media have had our eyes on in Search & Social over the past week… PPC Google AdWords to Add Tablet Device Targeting (announced via email) – iPads and other tablets will soon be a separate option under Campaign Settings, alongside Desktop/Laptop Computer and iPhones/Mobile Devices. [...]
Here’s your weekly run-down of the big developments in search and social that we here at Anvil Media have had our eye on…
PPC Quality Score Coming to Microsoft adCenter – Last week, Microsoft announced that starting this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing [...]
Next week I have the privilege of heading to San Francisco to attend my first eMetrics Marketing Optimization Summit. As a digital agency, knowing how to accurately measure, optimize and report back to our clients is fully integrated into each of our services. You can be the best PPC/SEO/Social Media marketer out there, but if you [...]
Anvil Account Executive Andy Lohr’s latest article in Search Marketing Insider give a very unique perspective of the things he wishes he knew back when he was an in-house search marketing manager. Seeing things from the agency-side of the world has helped to gain this clarity, and can hopefully help other search marketing managers.
5 [...]
Google AdWords advertisers have the option to allow Google to automatically append the URLs being used for their ads. In a nutshell, this means Google AdWords traffic will automatically be tracked as PPC traffic within your Google Analytics accounts – and all your Google products will play nicely with each other. However, I was reminded [...]
Anvil is pleased to announce the release of yet another free whitepaper. This time, we’re speaking to all the data lovers out there with an introduction to installing, configuring and deciphering Google Analytics.
This whitepaper is aimed towards both marketers and webmasters who have yet to install or optimize Google Analytics on their site. For [...]
Import Your Goals from Google Analytics into AdWords
Did you know that in addition to tracking conversions using the AdWords conversion tracking pixel, you can also IMPORT data from Goals that are configured in your linked Google Analytics account? Well, if you didn’t know it before, consider yourself now informed.
This isn’t a new feature – it’s been up and running for a [...]
A few weeks ago, the popular social media dashboard Hootsuite released a new edition with lots of shiny new features. When the updates were first announced, I was most excited about the integration with Google Analytics. However, now that I’ve had time to explore this feature I discovered that there really isn’t much [...]
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