The Week in Search & Social for Oct. 26
PPC
Introducing Dynamic Search Ads Beta – Let Google serve and generate ads for relevant queries based on your Website content. Introducing Bid-per-call in AdWords – Now you can set specific bids for phone extensions (currently a flat $1). Taking your adCenter Campaigns to the Next Level With Content Ads – Text [...]
PPC +1 Button to Start Showing on Display Ads Today - Following up on the item from a couple weeks ago, AdWords display ads will now be including +1 counts and friends’ recommendations.
SEO
Does Poor Grammar Hurt Your SEO? – According to Matt Cutts, it just might. Google’s top spam cop made the [...]
The Week in Search & Social for Oct. 5
My gosh, Google and Facebook have been busy lately…
PPC Here’s What Google’s New “Circulars” Ad Format Looks Like – Google is testing a new kind of ad unit called “Circulars,” designed to mimic the full-page inserts traditionally found in newspapers. Facebook Introduces Expandable Ad Unit – Right-side ads (not to be confused [...]
The Week in Search & Social for September 29
PPC
Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords – As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords and drive more traffic, according to Google. A Look at How Display Drives Performance for Marketers Today [...]
The Week in Search & Social for Sept 23
Sorry, a couple days late this week, folks…we’ve just now recovered from the last week’s epic Google+/Facebook one-ups-man-ship binge! PPC The Google+ Button is Coming to Display Ads – Google will begin adding +1 counts to display ads, as well as personal recommendations from Google+ friends & contacts. They will overlay the bottom of [...]
The Week in Search & Social for Aug. 31
PPC
Relevancy and Quality Policy Update for Ads Targeting the US and Canada – Going into effect today, new adCenter guidelines could have a significant effect on PPC landing pages, particularly standalone lead forms. Is the Tail Killing Your Bing PPC Program? – In the wake of the recent match type adjustments, Rimm-Kaufman [...]
The Week in Search & Social for Aug. 25
Another double-dose of search engine & social media news, as we had a number of folks out of the office last, with the biggest news probably being (1) changes to Facebook privacy policies and (2) a significant change to how Google displays organic sitelinks. PPC Latest Display Benchmarks Now Available – Among the takeaways: [...]
The Week in Search & Social for August 10…and oops, August 3
Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose of all that’s important in search & social… PPC YouTube’s Promoted Videos Hits 1 Billion Video Views – And adds a couple new placement [...]
The Week in Search & Social for July 21
PPC
How Online Companies Get You to Share More and Spend More – Not exactly PPC, but a great read on how Amazon, Netflix, Groupon, Zynga & Facebook & Apple are subtly manipulating us all! Should You Buy Terms You Rank for Organically? – Simple calculations you can do to see if you [...]
The Week in Search & Social for July 14
Everybody here is still buzzing (a subtle joke for those of you with memories back to 2010) about Google+. If it gains enough momentum, there’s no question that + could be a game-changer on many fronts. In case you’re wondering, Google has asked that business not try to establish + accounts just yet…we’ll [...]
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