Here’s your handy guide to what we here at Anvil Media have had our eyes on in Search & Social over the past week… PPC Google AdWords to Add Tablet Device Targeting (announced via email) – iPads and other tablets will soon be a separate option under Campaign Settings, alongside Desktop/Laptop Computer and iPhones/Mobile Devices. [...]
Here’s your weekly run-down of the big developments in search and social that we here at Anvil Media have had our eye on…
PPC Quality Score Coming to Microsoft adCenter – Last week, Microsoft announced that starting this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing [...]
Beware of Facebook Advertising Demographic Targeting
So over my lunchbreak I’m perusing Facebook, watching footage of the awful, horrifying, mind-boggling Japanese tsunami. Now we all know that, thanks to our own usage of it, Facebook knows pretty much everything about our likes and dislikes. But check out the ads to the right: “Click ‘Like’ if you love Sea Kayaking!” Ouch.
If [...]
PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads:
Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good reasons why Facebook is in a great position to launch a successful challenge to Google’s AdSense: strong a wide-reaching relationships with publishers, [...]
Wrapping up my recap (is that redundant?) of SEMpdx’s SearchFest, here are my key takeaways from Todd Friesen & Ian Lurie’s very entertaining session on Building Your Search Agency:
Agencies need to-do lists, just like individuals do. Todd’s agency instituted a weekly resource plan. Every Thursday, a single document is compiled and circulated that [...]
Each week here at Anvil, we get together on Wednesday afternoon to go over the big news around the world of search, social & mobile.
Continuing my key takeaways from my day of blogging at last week’s SEMpdx SearchFest, here’s what I got out of Marshall Simmonds & Dustin Woodard’s session on Implementing Your Search Marketing Strategy:
The #1 priority: indexation & sitemaps. Working for the New York Times, Marshall Simmonds has the unenviable challenge of convincing a huge, [...]
Big news from Microsoft adCenter this past week: as of March 3, advertisers will be able to bid on trademarked terms. This is a big switch for them, and brings them much closer to Google AdWords’s long-time policy.
Like Google, they will still be fairly stringent on use of trademarked terms in ad [...]
Continuing my key takeaways from my day of blogging at last week’s SEMpdx SearchFest, here’s what I got out of Todd Malicoat & John Andrews Competitive Intelligence session.
I spent last Wednesday feverishly blogging from SEMpdx’s SearchFest. I thought I’d share a few of my favorite takeaways.
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