My courtship with marketing picked up speed under the quasi-tutelage of Sanford Wallace. Sanford is the anti-Godin. He may not have invented spam, but he took it to a whole new level.
Andrew Goodman recently discussed devoting man/brain power to only the top performing keywords and eliminating the rest, essentially cutting out much of the long-tail.
In a recent post, I discussed the value of integrating multiple aspects of marketing into a cohesive campaign. In today’s post I will discuss connecting traditional and online marketing.
What is the key to a successful marketing campaign?
Seth Godin espouses permission-based marketing. Andy Sernovitz preaches word of mouth. David Ogilvy emphasized research. Avinash Kaushik focuses on analysis. Aaron Wall pushes SEO. Jeremy Schoemaker backs affiliate marketing.
Get all of these guys in the same room to build a marketing strategy for your company, [...]
Google’s Content Network provides the potential to advertise on sites based on category, keywords, URL, demographic, or combination of keywords & URL. Advertisers can utilize Google’s network to display banners and text ads on hundreds of relevants sites from a familiar interface without having to look at rate cards, negotiate with salesmen, or commit to [...]
Brent Csutoras recently wrote about the StumbleUpon Effect, comparing the sharp increase in traffic from StumbleUpon (SU) to that of Digg, Reddit, and other social sharing sites.
In working with my clients, I have noticed a similar effect, but in my clients’ instances, it has been manufactured (i.e. paid for) and controlled. For the [...]
Paid search, like other advertising mediums, has a limited scope. Google receives tens of billions of visitors each month (reportedly sending Wikipedia nearly 2 billion of those users), but only so many users are going to be searching for an “electric plane launcher kit” or “pig watering can“.
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