Sitting through the mobile session at SearchFest 2011 last week I ran into an interesting set of slides: which Fortune 100 companies have mobile specific sites.
You would think that with all of their financial resources each would through a bunch of money at the problem and get a mobile site up in a [...]
Televisions have been commercially available since the late 1920s, while mobile phones with internet connectivity have only been available for about a decade, and yet mobile internet penetration is quickly approaching the number of U.S. households with TVs:
With smartphone market share expected to pass 50% by the end of [...]
It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]
A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing [...]
Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives.
This is great news, [...]
Marketing Pilgrim has covered a study from Brodeur and Marketwire on Beat Reporter Views on Social Media, asking reporters to rank blog and social media sites by beat. While the study didn’t have a great number of respondents (they sent out 3,500 invitations and had only 451 reply), there are a few nuggets [...]
In a recent article on Internet surfers trust with online information from eMarketer, aUSC Anneberg School Center for the Digital Future study was reviewed and the contents weren’t that surprising. A major finding was that after a five year study they determined that Internet [...]
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