If you are one of the many souls that still don’t truly understand the popularity of Pinterest, you aren’t alone. This especially holds true if you are a male like myself; while numbers continue to vary, some estimates suggest that 80% of Pinterest users are female. While I could always see the uniqueness in this [...]
There are a lot of discussions about paradigm shifts in the search and digital marketing industry: the growth of mobile, the incorporation of social signals into search results, the use of predictive algorithms to determine what you’re going to buy next. But rarely do I see discussions in the industry about how concerns about privacy [...]
Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them!
I’m going to start at the end, because really, this is the good stuff–what we’ve all been waiting to find out. Did the infamously viral The Man Your Man Could Smell Like campaign actually move the needle?
The Old Spice Man: Big Win for the Proctor & Gamble Brand
1.5 billion impressions since February Twitter following up 2,700% [...]
Like most active link builders, I’m always looking for the most effective and scalable way to increase the number of inbound links to whatever site I’m working on. In my mind, it seems that at a macro level all link building activities can be placed in one of two categories: non-scalable link building and scalable [...]
I have found that one of the most frustrating things as an Internet marketer is to work on a website knowing that there are limitations to what can actually be implemented due to resource constraints. It would be great if all action items could be completed, but for many businesses, it’s very necessary to prioritize [...]
Perhaps it’s because of the upcoming holiday season and the rush of visitors e-retailers are expecting, but there has been talk about the limitations of website analytics, particularly with respect to attribution. This is quite a touchy subject to some, especially to popular banner ad networks and traditional media networks that would love to be [...]
Social media has its roots in connecting people to people. Before any business began using social media as a marketing tool we used MySpace and Facebook to connect with our friends; shared pictures and stories in a more personal way than email could. This made for a natural integration with end-consumer marketing. Company A sells [...]
I recently joined Anvil Media as an intern from Portland Ad Fed’s (PAF) COLABORATORY program. Unfortunately, I’ll only be with the people at Anvil for two weeks, but that’s enough time to leave a mark on their blog.
When I was first asked to write for this site, I quickly glanced through the content [...]
Last night I had the pleasure of attending “Who Killed Social Media” put on by Nemo and Group Y. I’m going to pick on one comment that Tony Welch, Social Media Guru at HP made. And that is “SEO and SEM as we know it will be dead in 6 months”. Now here [...]
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