Here’s what happens your company dives into social media without a strategy. Or knowing best practices.
Cannery Pier is a small hotel in Astoria, Oregon that I’ve been wanting to stay at for some time because it looks fabulous, but is a little out of my price range for your spur-of-the-moment weekend getaway. [...]
In a recent post, I discussed the potential value of hashtags in marketing campaigns.
This morning I was delighted (maybe too strong of word) to see the Oregonian coordinating with the Portland Trailblazers and Portland fans to discuss the impending game 6 of a hard fought series with the Houston Rockets.
On the [...]
I was just reading my fellow teammate’s post that highlighted Twitter’s awesome advanced search feature. In that post, Nick mentioned that Voodoo Doughnut started following him on Twitter after he gave them a shout out. Fantastic. Voodoo Doughnut is not only on Twitter, but they are LISTENING. That’s really more than [...]
This week’s Social Media Spotlight will take a look at Burton’s online community and social media efforts. Anvil Media reviews the social media efforts of top brands each Friday on the Social Search Marketer blog. To see more Social Media Spotlights, click here.
Burton Brand
Burton Snowboards in one of my all-time favorite [...]
DiGiorno Pizza on Twitter: Yawn.
Twitter’s downfall will be corporate America jumping on the Twitter bandwagon without an original strategy on how to make this social media platform work for them. DiGiorno’s “Twitter strategy” (if you want to call it that) is to have their PR agency identify “influential tweeters willing to host tweetups, or in-person get-togethers prearranged on Twitter, [...]
Oregon Urology Institute’s Vas Madness returns encouraging viewers to pursue a vasectomy before March Madness as the procedure requires some rest. Excellent tie in to the event, and my hat is off to the viral nature of your campaign.
In this week’s Social Media Spotlight, we will take a look at Trojan Brand Condoms
If anyone should understand social media, it should be Trojan condoms. Trojan’s target audience oozes social media. Facebook. YouTube. Bebo. All are the stomping grounds of the 18-24 sexually active college student. Although many might argue that Trojan should [...]
You have to love creativity.
Some creativity even warrants a double dose of the Social Media Spotlight. John Deere’s Facebook page is one such example.
At first look, the fan page is nothing special: some photos, videos, even some reviews, but where John Deere separates itself is in the discussion board.
What [...]
One Size Does Not Fit All
This is especially true in regards to social media. The social media strategy for Trojan condoms should be vastly different than the social media strategy for an email marketing company.
True, the crux of the social media campaigns – communicating with customers – should be the [...]
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