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Home > Blog > Archive by category 'Social Media Marketing Optimization'

Top Tips for Facebook Timeline for Brands

By Brooke Snow On March 7, 2012 · In Facebook, Social Media, Social Media Marketing, Social Media Marketing Optimization

Like it or not Facebook is making timeline happen – for you and your brand. Last week Facebook announced that all brand pages will be switched over to the timeline format March 30th. But don’t fret too much because that leaves you with most of March to set up your brand timeline before the big [...]

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How to Build Fans on Facebook (Anvil on The Entreprenette Gazette)

By Heather Schwartz On April 14, 2011 · In Facebook, Social Media Marketing Optimization

Are you looking to increase your fan base on Facebook but are stuck on how to do so? The Entreprenette Gazette just posted 106 tips to help get your creative juices flowing. Be sure to check out Anvil’s tip #49!

49. Advertise on Facebook Build your fan base: Test Sponsored Stories -advertisers are seeing [...]

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Kraft – The Tough Mac & Cheese

By Brooke Snow On March 10, 2011 · In Online Reputation Management, Social Media Marketing Optimization

Kraft recently rolled out a Twitter campaign that pits mac and cheese eaters against each other in a head to head “Mac & Jinx” battle. You remember the jinx game from when you were little right? You and your bestie are talking and then you say the same thing at the same time – someone [...]

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Dealing with Negative Online Sentiment – Mashable Recap

By Kim Toomey On February 22, 2011 · In Online Reputation Management, Social Media Marketing Optimization

Our friends over at Mashable posted a great reminder article about how brands should be managing negative sentiment posted about them online. The more brands engage online, the more susceptible they are to harsh words (true or not) from the general public. And their gripes are now public for the rest of the [...]

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Strengthening Your Brand with Twitter

By Ben Leftwich On January 5, 2011 · In Online Reputation Management, Social Media Marketing Optimization

With Twitter growing in popularity, businesses are looking to engage consumers and grow their brand online in a new way.  A lot of business jump onto Twitter, start tweeting all of their company news, and don’t seem to care what consumers are saying about them (positive or negative).

Above all, businesses need to keep in [...]

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Are you ready for a social media disaster?

By Ben Leftwich On December 1, 2010 · In Online Public Relations, Online Reputation Management, Social Media Marketing Optimization

Let’s say you consider yourself a social media savvy organization.  You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each month, and you even have an active blog that you post on a few times per week.  Ever since you started with this whole social [...]

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Why Facebook Places Will be a Nightmare for Businesses

By Kim Toomey On August 19, 2010 · In Local Search, Social Media Marketing Optimization

Last night Facebook officially announced “Facebook Places” allowing however many millions of Facebook users there are, to now check in directly through Facebook. Hooray! Geo-location has now been distributed to the masses instead of reserved for the tech-geeks stalking each other with Foursquare/Gowalla/Loopt. Only a few folks (iPhone users) seem to have this feature at this [...]

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BP From an Online Reputation Standpoint

By Kim Toomey On June 8, 2010 · In Online Public Relations, Online Reputation Management, Pay-Per-Click (PPC), Social Media Marketing Optimization, Studies

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]

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The New FTC Guidelines & You

By Nick Herinckx On January 11, 2010 · In Online Reputation Management, Pay-Per-Click (PPC), Social Media Marketing Optimization

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws have come as a result of the myriad of high converting less than truthful affiliate ads which can be found all over the net [...]

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Facebook’s New Privacy Changes

By Kim Toomey On December 11, 2009 · In Online Reputation Management, Social Media Marketing Optimization

Earlier this week Facebook finally released their new simplified privacy controls to all users. While the changes won’t affect Pages or Groups, they do have a big impact on personal profile privacy settings.

At first glance, Facebook gives you the option to leave your privacy settings as they were or to allow each segment of [...]

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