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Home > Blog > Archive by category 'SEM PR'

Fed To Post Product Complaints Publicly

By Nick Herinckx On January 27, 2011 · In Online Public Relations, Online Reputation Management, SEM PR

Recently, the Fed has announced that it will publish product/brand complains that deal with safety and risk of injury online through its new website: SaferProducts.gov. As explained in this Ad Age article, the Fed has mostly kept serious safety complaints private from public view in the past, but they are quickly changing course and [...]

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Step-by-Step Press Release Optimization

By Nick Herinckx On December 9, 2010 · In Link Building and Baiting, Online Public Relations, Online Reputation Management, Search Engine Optimization, SEM PR

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself?

Read Build Links and Visibility with Press Release Optimization on AboutUs.org for the step-by-step instructions on optimizing your press releases for maximum visibility online. Also, learn what kind of results you can [...]

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Watch & Learn: Honda’s Response Towards Social Media Criticism

By Nick Herinckx On September 4, 2009 · In Online Public Relations, Online Reputation Management, SEM PR, Social Media Marketing Optimization

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify this fear like customer’s response to Honda’s new crossover.

Honda, which has a Facebook fan page for each of its vehicles, posted a new [...]

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How To Keep Your Affiliates From Ruining Your Online Reputation

By Nick Herinckx On August 28, 2009 · In Online Reputation Management, Pay-Per-Click (PPC), SEM PR

Affiliate programs have long been a popular way to drive conversions and visibility for online businesses. There are many small companies that rely heavily on affiliate programs for sales in every industry, from simple informational product companies such as Fat Loss for Idiots to Fortune 500 companies like Walmart, affiliate marketing is a big business [...]

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Crocs CEO On Top of His Game

By Kim Toomey On July 16, 2009 · In Online Reputation Management, SEM PR

There may be several people here at the Anvil Media offices who would rather die than be seen wearing  a pair of crocs. Love or hate the plastic-looking clogs, I have to give credit to the CEO of the company, John Duerden for not only being aware of negative press the brand may be getting, [...]

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Only 34 Percent of Executives Monitor Their Online Reputation!

By Nick Herinckx On April 28, 2009 · In Online Public Relations, Online Reputation Management, SEM PR, Social Media Marketing Optimization, Studies

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives.

This is great news, [...]

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Reputation Management on Wikipedia

By Kent Lewis On February 11, 2009 · In Online Public Relations, Online Reputation Management, SEM PR

So you have been reading Reputation Watch and know that it is probably a good idea to do online searches for yourself and your company on occasion.  You Google your company name and scroll down a couple of spots and notice a Wikipedia entry under your name!  How great, you think…

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Using Yahoo Pipes to track Buzz and Online Coverage

By Hallie Janssen On April 5, 2008 · In SEM PR, Tool Review

Yahoo pipes used to be scary, I’ll admit it. When I went to set up my first pipe I really found out how limiting my technical skills were. But now there is a repository of already created pipes that can easily be customized.

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