The Week in Search & Social for August 10…and oops, August 3
Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose of all that’s important in search & social… PPC YouTube’s Promoted Videos Hits 1 Billion Video Views – And adds a couple new placement [...]
Google announced their new mobile eCommerce solution, Google Wallet, today. Google Wallet will allow consumers to store credit card information securely in their phones to make purchases. Customers can now more efficiently use coupons and offers from Google paid and local search in the checkout process, as the coupons will automatically sync to the [...]
Check out Anvil’s latest article on Search Marketing Insider for answers to 5 common questions regarding AdWords mobile campaigns.
1. What if I do not have a designated mobile site or landing page?
2. How do the mobile visitors I currently receive interact with my site?
3. What keywords are people searching for on [...]
Here’s your handy guide to what we here at Anvil Media have had our eyes on in Search & Social over the past week… PPC Google AdWords to Add Tablet Device Targeting (announced via email) – iPads and other tablets will soon be a separate option under Campaign Settings, alongside Desktop/Laptop Computer and iPhones/Mobile Devices. [...]
Here’s your weekly run-down of the big developments in search and social that we here at Anvil Media have had our eye on…
PPC Quality Score Coming to Microsoft adCenter – Last week, Microsoft announced that starting this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing [...]
PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads:
Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good reasons why Facebook is in a great position to launch a successful challenge to Google’s AdSense: strong a wide-reaching relationships with publishers, [...]
Since you can include up 10 unique Sitelinks in each AdWords campaign, but only up to four will show in an AdWords ad at any one time, one might wonder how Google determines the combination of links to display.
Our trusted AdWords representative recently shed some light. Until recently, Google pretty much just looked at [...]
Anvil Account Executive Andy Lohr’s latest article in Search Marketing Insider give a very unique perspective of the things he wishes he knew back when he was an in-house search marketing manager. Seeing things from the agency-side of the world has helped to gain this clarity, and can hopefully help other search marketing managers.
5 [...]
It is very easy to get caught up in the day to day, you start your week off Monday morning with your coffee in hand and you even get into the office a little earlier than expected, then all of a sudden it is Friday afternoon and you haven’t done any new keyword research for [...]
Ok, so maybe it’s not the most revolutionary thing Google has ever done. Google is yet to officially make an announcement, but for the majority of queries we are now seeing the familiar text ad formats reverted back to the yellow background after it was changed to purple in July 2010. We can assume that [...]
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