If you’ve tuned into any of the major cable news channels, or The Daily Show this week – you’ve undoubtedly heard the story about Rep. Anthony Weiner’s allegedly hacked twitter account and the lewd photo that was sent to a college student. I’ll leave it to Jon Stewart to make Weiner jokes and the pundits at Fox/CNN/MSNBC to [...]
The Big Picture for May 18, 2011
Here it is, you weekly grand tour of Search & Social, courtesy of the fine folks of Anvil Media & Formic Media! PPC Think Insights with Google – A new market research website where Google will be publishing learnings and insights about digital marketing trends – from whitepapers to case studies and videos.
The Big Picture for May 11
Your weekly dose of search & social news and insight from the fine folks of Anvil and Formic…enjoy! PPC Facebook Updates Ad Analytics – Moving away from traditional PPC metrics like CPM, new analytics in Facebook Ads focus on Reach, Frequency, Social Reach and Connections. Introducing New Ways to Reach Your Customers on [...]
Amazon EC2 seems like a giant failure so far as it tends to go down all too often, forcing people to stop browsing Reddit and actually do work. Here is a collection of some of the sites that have gone down today. I’d totally post this on Reddit too but, well, that’s down.
Here [...]
Mobile is here to stay – just a few weeks ago we looked at which Fortune 100 companies had mobile sites. This week, we take a look at when you should consider developing a mobile site and some key design elements to take into consideration over at iMedia Connection.
The biggest thing to [...]
Beware of Facebook Advertising Demographic Targeting
So over my lunchbreak I’m perusing Facebook, watching footage of the awful, horrifying, mind-boggling Japanese tsunami. Now we all know that, thanks to our own usage of it, Facebook knows pretty much everything about our likes and dislikes. But check out the ads to the right: “Click ‘Like’ if you love Sea Kayaking!” Ouch.
If [...]
Kraft – The Tough Mac & Cheese
Kraft recently rolled out a Twitter campaign that pits mac and cheese eaters against each other in a head to head “Mac & Jinx” battle. You remember the jinx game from when you were little right? You and your bestie are talking and then you say the same thing at the same time – someone [...]
Sitting through the mobile session at SearchFest 2011 last week I ran into an interesting set of slides: which Fortune 100 companies have mobile specific sites.
You would think that with all of their financial resources each would through a bunch of money at the problem and get a mobile site up in a [...]
Dealing with Negative Online Sentiment – Mashable Recap
Our friends over at Mashable posted a great reminder article about how brands should be managing negative sentiment posted about them online. The more brands engage online, the more susceptible they are to harsh words (true or not) from the general public. And their gripes are now public for the rest of the [...]
Reviews. Reviews. Reviews. We hear a lot about reviews these days and how they are playing a large part in consumers’ decisions – so how do you know when you should respond to a review about your business? Below are some quick guidelines on when and how to respond.
Good Reviews
When do I respond? [...]
Monthly Newsletter
Anvil's eNewsletter features the latest SEO & PPC news and tips. Also stay up-to-date on Anvil Media's White Papers and client news.
Featured White Paper
Location-Based Social Networking White Paper
Client Testimonial
"Anvil’s team is cutting edge when it comes to SEM knowledge and is continually educating our team on best practices and new techniques. Anvil has been a great partner and we appreciate all the hard work they’ve put in over the last year."
Case Study
Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.