Beware of Facebook Advertising Demographic Targeting
So over my lunchbreak I’m perusing Facebook, watching footage of the awful, horrifying, mind-boggling Japanese tsunami. Now we all know that, thanks to our own usage of it, Facebook knows pretty much everything about our likes and dislikes. But check out the ads to the right: “Click ‘Like’ if you love Sea Kayaking!” Ouch.
If [...]
Fed To Post Product Complaints Publicly
Recently, the Fed has announced that it will publish product/brand complains that deal with safety and risk of injury online through its new website: SaferProducts.gov. As explained in this Ad Age article, the Fed has mostly kept serious safety complaints private from public view in the past, but they are quickly changing course and [...]
Perhaps you’ve heard about the benefits of optimizing your company’s press releases, but do you know how to do it yourself?
Read Build Links and Visibility with Press Release Optimization on AboutUs.org for the step-by-step instructions on optimizing your press releases for maximum visibility online. Also, learn what kind of results you can [...]
Let’s say you consider yourself a social media savvy organization. You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each month, and you even have an active blog that you post on a few times per week. Ever since you started with this whole social [...]
It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of the worst environmental disasters in history, there is no good way to begin repairing your reputation. But just for fun, let’s take a look at [...]
One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify this fear like customer’s response to Honda’s new crossover.
Honda, which has a Facebook fan page for each of its vehicles, posted a new [...]
A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate blog. Moreover, the higher a company is on the list, the more likely they are to have a public-facing [...]
Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of a study that confirms online reputation management concern is significantly on the rise among corporate executives.
This is great news, [...]
What would you do if an anonymous person called your entire business model a scam? What if this person says they are a former employee? What if this was all posted to the internet for all the world to see?
It happened to Cash4Gold.
Reputation Management on Wikipedia
So you have been reading Reputation Watch and know that it is probably a good idea to do online searches for yourself and your company on occasion. You Google your company name and scroll down a couple of spots and notice a Wikipedia entry under your name! How great, you think…
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