The Week in Search & Social for August 10…and oops, August 3
Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose of all that’s important in search & social… PPC YouTube’s Promoted Videos Hits 1 Billion Video Views – And adds a couple new placement [...]
Here’s your handy guide to what we here at Anvil Media have had our eyes on in Search & Social over the past week… PPC Google AdWords to Add Tablet Device Targeting (announced via email) – iPads and other tablets will soon be a separate option under Campaign Settings, alongside Desktop/Laptop Computer and iPhones/Mobile Devices. [...]
Here’s your weekly run-down of the big developments in search and social that we here at Anvil Media have had our eye on…
PPC Quality Score Coming to Microsoft adCenter – Last week, Microsoft announced that starting this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing [...]
PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads:
Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good reasons why Facebook is in a great position to launch a successful challenge to Google’s AdSense: strong a wide-reaching relationships with publishers, [...]
Just in case you haven’t heard yet Google created this review service that allows you to review businesses and then share your reviews and recommendations with friends – Hotpot (I know, it seems like it is missing an “s”, but you read it right the first time). They then created a Google Places App for [...]
1 More Unofficial Search Prediction for 2011
After watching folks around the office go nuts rating their favorite places on Google Hotpot, talking to more than one client about the importance of online reviews to their local SEO efforts, and of course reading how Facebook and Twitter are already exerting influence in SERPs, I have an unofficial prediction of my own to add: 2011 will see the first major dust-up over social media or online reviews being used to game the search engine rankings.
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, here at Anvil we like to not only know what’s going on here and now, but project ahead about what we think the next big things [...]
Smartphones already make up 30% of the US cell phone market, and that number is expected to pass 50% by the end of 2011, if not sooner. If optimizing your website and paid search for mobile hasn’t been a top priority before now, 2011 is the time to start.
The most exciting innovations [...]
As has been reported throughout the internet, Portland has been selected as a test market for Google HotPot.
Side note: just a few months ago, Bing sponsored Free Food Cart Day, giving away free at Portland’s most popular food carts to raise awareness of BingFoodCarts.com (which of course redirects to a [...]
Looks like TripAdvisor might be following in the footsteps of Yelp these days. Currently, it seems TripAdvisor is limiting what Google can display in Google Places listings while they “evaluate” the new changes to Google Places – in some cases this means TripAdvisor reviews being completely removed from listings. Mike Blumenthal speculates that the [...]
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