The Week in Search & Social for August 10…and oops, August 3
Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose of all that’s important in search & social… PPC YouTube’s Promoted Videos Hits 1 Billion Video Views – And adds a couple new placement [...]
Before joining Anvil Media, I worked for almost three years at a local nonprofit here in Portland, Oregon. Coming in fresh out of college meant that I was the youngest person in the organization, and by default, in charge of all online and email marketing. I knew very little about search engine marketing (or that it [...]
Here’s your handy guide to what we here at Anvil Media have had our eyes on in Search & Social over the past week… PPC Google AdWords to Add Tablet Device Targeting (announced via email) – iPads and other tablets will soon be a separate option under Campaign Settings, alongside Desktop/Laptop Computer and iPhones/Mobile Devices. [...]
Here’s your weekly run-down of the big developments in search and social that we here at Anvil Media have had our eye on…
PPC Quality Score Coming to Microsoft adCenter – Last week, Microsoft announced that starting this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing [...]
PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads:
Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good reasons why Facebook is in a great position to launch a successful challenge to Google’s AdSense: strong a wide-reaching relationships with publishers, [...]
News has surfaced today that Google took a closer look at Overstock.com’s linking strategy and decided it was appropriate to devalue links which had previously helped the site gain great organic rankings. Similar to the news of JC Penny last week, organic rankings in Google for Overstock have fallen from the first page of [...]
On Saturday, the world of Search Engine Optimization was dragged out from beneath its often ignored rock and placed squarely in front of millions of people in the already infamous Dirty Little Secrets of Search New York Times article. The article outlined the aggressive black hat style of link building that J.C. Penney utilized to [...]
I see this question come up quite a bit, and it’s usually asked by new website owners or companies that have recently started thinking about SEO and improving their website’s rankings. For some reason, perhaps because it’s easiest to understand and used frequently in SEO learning materials, webmasters often look towards blog commenting as their [...]
Like most active link builders, I’m always looking for the most effective and scalable way to increase the number of inbound links to whatever site I’m working on. In my mind, it seems that at a macro level all link building activities can be placed in one of two categories: non-scalable link building and scalable [...]
If you love link building, raise your hand. Did you raise your hand? I hope not or you’d look awfully silly sitting at your desk with one hand in the air. I have yet to find someone that really loves and enjoys link building. It’s hard work. It’s time consuming and seeing results can take [...]
Monthly Newsletter
Anvil's eNewsletter features the latest SEO & PPC news and tips. Also stay up-to-date on Anvil Media's White Papers and client news.
Featured White Paper
Location-Based Social Networking White Paper
Client Testimonial
"Anvil’s team is cutting edge when it comes to SEM knowledge and is continually educating our team on best practices and new techniques. Anvil has been a great partner and we appreciate all the hard work they’ve put in over the last year."
Case Study
Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.