I’ve used most of the cute little URL shorteners in my internet marketing days, but only recently tried http://goo.gl/. After testing my links to make sure they worked, I was pretty blown away at the load time. I figure it had to be at least twice as fast as anything I’d used before, and after some digging [...]
Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them!
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Although this subject has been breached in multiple blog posts, articles, and tweets, it is worth re-emphasizing. Web analytics has completely changed marketing as we know it (or in my case, as I have seen it on Mad Men and read about in Scientific Advertising). Whereas, previously advertisers struggled to gather what little information they [...]
Advertising on YouTube just got easier
YouTube is a beast of a website to try and advertise on effectively. It’s a huge site with constantly updated content and an audience that spans nearly every demographic category you can think of. But with all that traffic, there must be a way to effectively leverage those eyeballs and get your ads in front [...]
Rounding around the bend into the second half of 2009, online marketers tend to get bogged down with back-to-school and holiday sales. The last few months of the year are more focused on using up one’s allotted vacation days, frenetic shopping, and getting together with family than looking to 2010. So, to make everyone’s 2010 [...]
Called “Preferred Cost”, Google is now allowing advertisers a third method for managing their campaign performance. In addition to their “Max CPC” and “Bid Optimizer” options, Google’s latest addition allows advertisers to specify a desired average CPC either for keywords or entire ad groups. Google’s algorithm will then manage the keyword or ad group to [...]
A new tool was developed to determine your blog “juice”. The Blog Juice Calculator ranks your blog from 1-10, with 10 being the best. The scores are based on RSS subscribers from Bloglines (40%), Alexa ranking (15%), your Technorati rank (30%) and the number of inbound links (15%).
All you do is enter your blog’s [...]
There are a variety of other reporting and analysis tools we might use on site data to better understand online business performance and customer behavior. Fair to say, Web analytic systems have significantly improved their analytic capabilities over the past few years and will continue to do so. These days, a number of systems are [...]
Included in the recent update of the AdWords Keyword Tool is an option to view keywords alongside a 12 month trend of their respective search volume. Beneficial for planning and budgeting, this new tool can aid marketers in making decisions about when to consider spending more money on PPC advertising and also for setting expectations [...]
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