Google recently announced that it will be changing its algorithm to incorporate semantic search technology, which has the potential to drastically alter search results, and have a huge effect of search engine optimization. The idea of semantic search is nothing new, but technology simply hasn’t been advanced enough to completely bring it into fruition. Google’s announcement is [...]
There are a lot of discussions about paradigm shifts in the search and digital marketing industry: the growth of mobile, the incorporation of social signals into search results, the use of predictive algorithms to determine what you’re going to buy next. But rarely do I see discussions in the industry about how concerns about privacy [...]
As an agency of digital marketers we often find ourselves working day-to-day with the online marketing manager within companies. Don’t get us wrong, we loves us some online marketing managers, they are great partners and we’ve been lucky enough here to work with some of the best in our opinion.
But here’s the problem: consumers [...]
Last Friday, three key ad industry associations released their guiding principles of digital measurement. These principles relate almost exclusively to brand-focused display advertising online. As web analytics becomes more and more sophisticated there has been a strong argument for additional spending in traditional media because in some instances it is more measurable than online advertising. [...]
The Big Picture for April 14
While Google and Bing argue over who gained or lost a percentage point last month, here’s the far more interest stuff in the world of search and social that we here at Anvil had our eyes on this week:
PPC
How Social Media Affects Paid Search – How is Google [...]
Anvil Account Executive Andy Lohr’s latest article in Search Marketing Insider give a very unique perspective of the things he wishes he knew back when he was an in-house search marketing manager. Seeing things from the agency-side of the world has helped to gain this clarity, and can hopefully help other search marketing managers.
5 [...]
Get Anvil’s perspective on using LiveBall for landing page development and testing.
With less than 10 days left until Christmas, most online retailers are engaging in their final push for sales through continued discounts and deals on expedited shipping. In the chaos of the holiday season, planning for the new year can often get lost in the shuffle and day to day of ensuring your site is [...]
I have found that one of the most frustrating things as an Internet marketer is to work on a website knowing that there are limitations to what can actually be implemented due to resource constraints. It would be great if all action items could be completed, but for many businesses, it’s very necessary to prioritize [...]
PPC & SEO On PPC Summit
Do you run both PPC and SEO campaigns at your company? If so, take a look at Anvil’s recent contribution to PPC Insider: PPC & SEO Belong Together Like Peanut Butter & Jelly.
In this post Anvil outlines how running both PPC and SEO campaigns separately duplicates effort and wasts time. Learn how to [...]
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