Next week I have the privilege of heading to San Francisco to attend my first eMetrics Marketing Optimization Summit. As a digital agency, knowing how to accurately measure, optimize and report back to our clients is fully integrated into each of our services. You can be the best PPC/SEO/Social Media marketer out there, but if you [...]
We came across (via Sphinn) this interesting analysis of Toyota’s usage of Promoted Tweets and how they indeed have done a bang up job of utilizing the platform to create engagement and generate buzz. Check out the original post for the details of the execution by Toyota, but let me elaborate on why [...]
Perhaps it’s because of the upcoming holiday season and the rush of visitors e-retailers are expecting, but there has been talk about the limitations of website analytics, particularly with respect to attribution. This is quite a touchy subject to some, especially to popular banner ad networks and traditional media networks that would love to be [...]
Is Twitter Just Along for the Ride?
This article is not technical in nature and written in an editorial fashion. If this is not to your liking, please feel free to scroll to a posting that suits your fancy.
Fox has decided to utilize twitter to drum up interest in repeats of previously aired shows in the coming weeks (Fringe [...]
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