It seems like school just started and the leaves are just beginning to change, but if you’re in the e-commerce business its time to set your sights on the Holiday 2011 season. Black Friday and Cyber Monday are just a short 6-weeks away, and if you want to get any sleep this year you’ll do [...]
The Week in Search & Social for July 21
PPC
How Online Companies Get You to Share More and Spend More – Not exactly PPC, but a great read on how Amazon, Netflix, Groupon, Zynga & Facebook & Apple are subtly manipulating us all! Should You Buy Terms You Rank for Organically? – Simple calculations you can do to see if you [...]
Get Anvil’s perspective on using LiveBall for landing page development and testing.
Another holiday season come and gone. And of course, what would the holidays be without a making few missteps that we can learn from for next year. A few such lessons include that we now know that it is not in fact physically possible to drink an entire gallon of Aunt Edna’s famous eggnog, and [...]
With less than 10 days left until Christmas, most online retailers are engaging in their final push for sales through continued discounts and deals on expedited shipping. In the chaos of the holiday season, planning for the new year can often get lost in the shuffle and day to day of ensuring your site is [...]
Holiday PPC Got You Panicked? There’s Still Time!
Even though we’ve already passed Cyber Monday (also known as Green Gift Monday), and the number of shipping days are quickly ticking down, there is still time to make the most of this holiday’s online sales. Google & comScore forecast that eCommerce sales are going to jump an incredible 11% over last year! [...]
Strong brands that operate online businesses are likely to see a high volume of sales from branded keywords since these searches are performed by users who are already aware of the brand and, likely, the brand’s specific product they are interested in. However, there is enormous opportunity in non-branded traffic – searchers looking for a [...]
I have found that one of the most frustrating things as an Internet marketer is to work on a website knowing that there are limitations to what can actually be implemented due to resource constraints. It would be great if all action items could be completed, but for many businesses, it’s very necessary to prioritize [...]
Attention all you Ecommerce folks – the latest offering from Google AdWords should have you very excited. Though still in beta (currently available to select advertisers only), Google’s Product Listing Ads will be able help you get more bang for your PPC buck by integrating product listings from your Google Merchant center directly into [...]
Perhaps it’s because of the upcoming holiday season and the rush of visitors e-retailers are expecting, but there has been talk about the limitations of website analytics, particularly with respect to attribution. This is quite a touchy subject to some, especially to popular banner ad networks and traditional media networks that would love to be [...]
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Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.