Services: Audit Services

Anvil recognized the evolving needs of Fortune 1000 companies, and developed a set of services targeted at enabling executives to evaluate the performance of their SEM investment. Regardless of your level of spend or sophistication, Anvil can offer valuable insight into the missed opportunities of your current Internet marketing efforts.

Site Optimization Audit & Plan

The objective of the Site Optimization Audit is to increase your visibility in search engines and boost traffic to your site. Based on an exhaustive assessment of the current site, Anvil develops a detailed forensic audit that includes specific recommendations regarding key SEM tools like the URL, title and META description tags. Anvil also creates a plan that lays out site optimization guidelines for the copywriters and designers responsible for developing and maintaining the site as well as technical optimization recommendations for any existing e-commerce or content management system (CMS).

Pay-per-Click (PPC) Media Audit

The PPC Media Audit increases overall account performance by optimizing impressions, click-through rates, cost-per-click and cost-per-conversion. Anvil reviews Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing account structures, concentrating on keywords, text ads and landing pages. A comprehensive set of optimization recommendations is provided for implementation.

Social Media Audit & Plan

The Social Media Audit identifies opportunities to improve brand awareness and engagement via increasingly significant social media environments like Facebook, YouTube and Twitter. Anvil assesses overall visibility in these networks as well as within content sharing and online community sites in order to develop an overarching social media strategy. This could comprise various efforts, including development and optimization of profiles, monitoring and outreach.

Consulting & Training

For companies interested in maximizing the performance and ROI of their existing resources, Anvil provides strategic consulting and training services. Companies wishing to build or maintain SEM expertise in-house can take advantage of a low-cost, high-return limited engagement.