PeopleFinders strives to generate as many conversions as possible each month, and is open to any new ideas that will provide more volume to peoplefinders.com through paid search. The People Search industry is very competitive in the paid search landscape, and the key to coming out on top is generating volume.
Anvil took over PPC midway through 2011, and continued to optimize and increase volume in PeopleFinders paid search accounts by revamping bidding strategies, expanding keyword categories, introducing numerous granular campaigns and utilizing geo-targeting in specific campaigns.
- Overall Year Over Year Clicks: 210% Higher
- Overall Year Over Year Performance Goals: 108% Higher