It is common knowledge that the majority of web traffic is driven by the major commercial search engines: Google, Yahoo!, and Bing. Visibility in the search engines is key to driving targeted traffic to your site that converts into customers.
Search Engine Optimization (SEO)
Anvil’s strategic planning process begins with an exhaustive site audit and the development of a custom SEO plan based on the findings. Not all SEO strategies are created equal; each must necessarily reflect the particular goals of the site in question and the realities of the surrounding industry. Anvil seeks to maximize your strengths and effectively address the specific roadblocks that might be impacting visibility.
This phase covers the following SEO initiatives:
- Keyword research
- Content optimization
- Technical expertise
- Link development
- Site architecture optimization
- Local SEO
- International optimization
- Trust factors & penalty risks
SEO Management & Reporting
Search engine optimization is an ongoing activity, where Anvil constantly monitors site performance, traffic, and conversions. Anvil ensures site optimization recommendations are properly implemented and continually refines every SEO strategy as it moves forward.
Typical SEO activities during an ongoing engagement include, but are not limited to:
- Link acquisition
- Monitoring of site speed, broken links and redirect errors
- Content marketing activities
- Metadata development
- Citation building and local feed optimization (local SEO)
- Identification of new keyword trends