Digital paid media investments done well can be enormously efficient, effective, and profitable. Paid media done poorly—even somewhat poorly—can drain marketing budgets in the blink of an eye.
Paid Media Strategy & Planning
With extensive experience across all major industries, Anvil has the chops to develop and implement strategies for newcomers to the space or for mature and complex accounts that are underperforming. Anvil’s strategy and planning process covers all facets of paid media, including, but not limited to:
- Keyword research
- Competitive analysis
- Campaign structure optimization
- Behavioral targeting
- Display and remarketing
- Ad creative
- Landing page recommendations
- ROI analysis & budget forecasting
Paid Media Management
Anvil provides proactive, expert campaign management razor-focused on meeting campaign goals. Well versed in landing page testing and advanced bid management strategies for high volume accounts, Anvil differentiates itself by our ability to consistently move the needle such that the value of paid search is never in question.
Anvil’s paid media management tactics include, but are not limited to:
- Advanced bid strategies
- Continuous ad testing
- Audience segmentation
- Negative keyword management
- New campaign/product launches
- Daily budget management
- Conversion and ROI analysis
Paid Media Reporting & Analysis
A key benefit to paid media advertising, beyond control, is measurability. With our reporting and analysis offerings, Anvil homes in on critical KPIs and situates data within the context of historical performance. Our differentiator is not the data provided, but the analysis that translates the data into actionable insights for optimally effective campaign management. Clients are provided with comprehensive measurements of performance and ROI, with both tied to the company’s initiatives and goals.