Data should always be at the heart of a marketing strategy. While most companies are using platforms like Google Analytics and Omniture, few actually trust that their data is tracking accurately, and even fewer have effectively integrated this data into their day-to-day decision-making processes.
Web Analytics Strategy & Planning
The account team at Anvil is individually Google Analytics certified, and our experts audit setup and configuration to ensure the site is being tracked accurately and the data is useful. Beyond setup, Anvil ensures that the wealth of data being captured is being used across the company to improve the site performance and inform business initiatives and marketing campaigns. From custom dashboard reports to goal funnel visualization, Anvil’s top priority is to make data easily accessible to turn it into actionable insights.
Typical analytics activities during an ongoing engagement include but are not limited to:
- Data accuracy
- Custom reporting and dashboards
- eCommerce tracking
- Goal setup
- Internal site search
- Multichannel funnels
- Regular reporting on site and campaign performance