Software
“Anvil has proved itself with results that count: increasing the value of our PPC marketing by more than three-fold, and increasing our organic search visibility to near the top-ranks of our category. They are experts who take initiative and integrate very well with our team.”
SEO: Search Engine Optimization
Software companies compete in some of the most competitive and expensive niches online. With so many competitors vying for your customers’ attention, it’s important to ensure that your business has the highest visibility possible while still maintaining an industry-leading return on investment.
Search Engine Optimization (SEO) is ideal for software providers because it puts your company right where your customers are: high in the search engines. Top search engine rankings give you a competitive advantage not only because you are highly visible to customers early in the sales cycle, but also because the traffic you receive as a result of SEO is free. While your competitors are a stretching themselves (and their margins) to pay for people’s attention, you will be getting it for no cost.
With an SEO campaign built by Anvil, you will get:
- More customers through increased rankings in the search engines
- High ROI due to free traffic from your earned rankings
- Placed above competitors in your niche
Anvil knows SEO. We have built winning SEO campaigns for software companies just like yours and regularly help our clients reach and maintain top search engine rankings. We have experience in the most competitive software niches and are ready to help your company achieve the competitive advantage you’re looking for through SEO.
PPC Search & Display Advertising
Software companies like yours need to increase demand and sales by targeting customers in multiple stages of the buying cycle. It’s not about simply getting more traffic to your website and landing pages, it’s about getting the right traffic and the right type of customer. Targeting customers with a high lifetime value is what drives growth, and PPC is one of the best tools to accomplish this task.
PPC allows you to laser target your ideal customer and then efficiently convert those customers into leads and sales. With PPC, you have full visibility into the conversion process, allowing you to easily see ROI all the way down to the keyword or ad level. PPC allows you to control your margin and volume for maximum benefit, giving you the competitive advantage you need to succeed.
Anvil has years of experience developing and running PPC campaigns that are not just profitable, but extremely profitable. Anvil works closely with your teams to outline goals and objectives, and then builds out a PPC media plan to accomplish them. We understand that it’s not just about traffic, but traffic that converts, and we’re ready to help you make the most of your PPC and display ad campaigns.
Social Media Marketing
For software companies, having a social media program is a competitive advantage, as it helps you maintain a community around your customers that increases each customer’s lifetime value. Email is no longer enough. Customers want (and expect) to be able to connect with your company, and social media is the way to reach them where they spend their time.
Do you currently have a social media strategy in place? Is your social media program driving results for your business? Whether you’re just starting social media or have a successful program, Anvil will make it better. Anvil is ready to help you make the most of your social media program with complete tracking, weekly reporting (from a real person), full strategy preparation and efficient execution. Let us help you boost your brand reputation and customer lifetime value through social media.
Conversion Focused Analytics & Reporting
We get it: everything must be tied back to solid metrics that you care about. Whether it’s ROI, impression share or engagement metrics, Anvil will create a custom report that gives you end-to-end visibility of your Internet marketing efforts.
Anvil provides comprehensive and custom reporting on a weekly or monthly basis, depending on client needs. Reports are holistic – integrating analytics data with data from various 3rd party tools to gain insights into performance changes. It is important to know that Anvil does not send auto-generated reports devoid of human analysis. Our value lies in our ability to take complex data and break it down into real world terms and actionable next steps, so that you don’t have to.