Real Estate
“We approached Anvil with the goal of having a newly created web site rank in the top three positions of Google Local and in the first page of Google organic rankings. Following Anvil’s clear, step-by-step advice we were able to achieve these goals in a relatively short period of time with very little knowledge of web design and search engine optimization. We now drive approximately 50% of our business from our Internet presence in a cost-effective manner. I would highly recommend Anvil’s services to any company seeking to increase the number of qualified sales leads via the Internet. “
SEO: Search Engine Optimization
For businesses in the real estate industry, being able to maintain high visibility in the local areas you serve is crucial to building trust and getting sales. Your customers have multiple options, making it very important that you have strong presence where they look for information.
Using Search Engine Optimization (SEO), we can place your website right in front of your customers when they’re motivated and ready to make a decision. Search engines are one of the go-to resources your customers use, and with a strategic SEO campaign in place, you will reach your customers right while they are looking for your company to meet their needs. SEO is not only proven to drive local leads and sales for real estate businesses, but is also a low cost method, since once ranking goals are achieved, the traffic generated from the search engines is free.
Anvil has years of experience running effective SEO campaigns for real estate companies in many different markets. We have worked with a variety clients to develop strategic SEO plans that stay true to their business and help them grow, and we can do the same for you too.
PPC Search & Display Advertising
Being in the real estate industry, we know that it’s important for you to target your ad campaigns to the right audience in order to maximize your return on investment. At Anvil Media, we’re not simply interested in just increasing your site’s traffic, we want to make sure that the traffic is relevant and that your ad dollars are spent wisely. PPC is an excellent medium to achieve these goals. Not only does PPC allow you to laser target your audience, but it also provides end-to-end visibility into the sales cycle to ensure that campaigns are profitable and margins are high.
Anvil managed PPC and display ad campaigns help you:
- Only pay for relevant traffic through effective campaign targeting
- Maintain a positive ROI through daily bid management and ad testing
- Have full visibility into your success through proper analytics set-up and regular reporting
- Grow your business by targeting more users online
We develop PPC media plans that are built specifically to reach your business goals and grow your company. We have built and managed hundreds of successful PPC campaigns that profitably drive leads and sales through effective account optimization and ad creation. Let us work with you to achieve your company’s goals.
Social Media Marketing
Real estate companies must maintain a stellar reputation in order to ensure that business is strong, particularly if your business has a local focus. Social media marketing allows real estate companies to build this reputation and manage it closely by interacting with potential and existing customers directly on a daily basis.
Your company has a unique opportunity to establish itself as a trustworthy thought leader through effective use of social media. Whether or not your currently utilize social media, Anvil can help. We have developed and run campaigns for local companies that drive customer engagement and ultimately, sales. Contact us to discuss ways we can help you grow your business through social media marketing.
Conversion Focused Analytics & Reporting
We’re just like you: everything must be tracked, monitored and reported on. We depend on analytics and data to ensure that we’re making decisions that drive results for your business, so you can feel confident that recommendations we make are based on fact and current business data.
Anvil provides comprehensive and custom reporting on a weekly or monthly basis, depending on client needs. Reports are holistic – integrating analytics data with data from various 3rd party tools to gain insights into performance changes. It is important to know that Anvil does not send auto-generated reports devoid of human analysis. Our value lies in our ability to take complex data and break it down into real world terms and actionable next steps, so that you don’t have to.