Publishing

“We turned to Anvil Media and they walked us through ways to optimize our system and workflow to get more Google juice for our content. On top of that, they helped us educate our people on the importance of SEO, giving them great tips on how they could help, and a social media audit and training also proved invaluable.” — The Columbian

Anvil Media is well versed in digital marketing for the publishing industry. An entirely different approach to SEO and paid search is necessary for publications, as it’s critical to focus on scalability and categorical changes over a granular keyword or page level focus. Long tail keywords and page views for ad revenue is the name of the game when it comes to search engine marketing for publishers.

Digital marketing issues to address for the publishing industry may include but are not limited to:

• Indexation and accessibility
• Google News optimization
• Editorial staff trainings
• Technical SEO
• Authorship and other publisher specific markup
• Managing ROI centric campaigns based on page view generations

Publishing Industry Stat
87% of US Internet users consume 11 hours or more of online content per week
Source:eMarketer, Hunger for Online Content Remains Undiminished

Resources
Some Tactical Tips for Tracking the Long Tail

Publishing Clients