Publishing
“We turned to Anvil Media and they walked us through ways to optimize our system and workflow to get more Google juice for our content. On top of that, they helped us educate our people on the importance of SEO, giving them great tips on how they could help, and a social media audit and training also proved invaluable.”
SEO: Search Engine Optimization
Anvil Media has worked closely with many publishers to ensure a strong organic presence and lift page views. SEO has been an effective approach to allow publishers to not rely as heavily on paid mediums in order to meet advertisier goals. Anvil helps clients in the publishing industry to:
- Ensure optimal indexation and crawl equity
- Increase visibility in Google News
- Provide technical and site architectural recommendations
- Train editorial teams to create optimized content
PPC Search & Display Advertising
Your PPC goals as a publisher are vastly unique from a typical ecommerce or B2B site. Anvil works to deverlop a strategic approach to PPC campaigns for publishers that are designed to maximize traffic and reduce CPC. Daily management is dynamic enough to accomodate changes as advertiser goals may often change.
Social Media Marketing
As the social media sphere explodes, publishers have an especially unique opportunity to participate in the space. Did you know that people who “like” articles on Facebook have 2.4 times as many friends than the average Facebook user? It’s time to tap into these folks to leverage your content and maximize social sharing and visibility.
Conversion Focused Analytics & Reporting
Anvil provides comprehensive and custom reporting on a weekly or monthly basis, depending on client needs. Reports are holistic – integrating analytics data with data from various 3rd party tools to gain insights into performance changes. It is important to know that Anvil does not send auto-generated reports devoid of human analysis. Our value lies in our ability to take complex data and break it down into real world terms and actionable next steps, so that you don’t have to.