“Anvil continues to be a valuable partner for Ocean Conservancy as we strengthen our brand, attract new audiences and bring in new donors. Their advice and council on everything from Google Grants, to display advertising and retargeting, to social media is helping bring our brand to another level. Any non-profit looking to get into, or expand their online marketing efforts should start, and end, their search with Anvil.” -Ocean Conservancy
As a non-profit, it’s critical that your supporters, donors and volunteers can easily find your site online. Anvil Media has expertise in increasing brand awareness, donations and site visibility in the non-profit sector. In working with dozens of non-profits over the years, Anvil has demonstrated a keen understanding of the unique challenges non-profits so often face.
Digital marketing issues to address for non-profits may include but are not limited to:
- Social campaign management
- Mobile strategy
- Donation generation strategies for new donors and sustainers
- Content marketing & infographics
- Revenue and ROI tracking
- Leveraging “for good” programs like Google Grants and those offered by Twitter, StumbleUpon and YouTube
One third of all online giving occurs in December, and 22% of annual giving happens in the last two days of the year.
Source: Network for Good, The Online Giving Study
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