Manufacturing
“I just wanted to let you know that working with our account team has been absolutely superb and they really know the SEO world inside and out. Not only am I very impressed but so is my boss! Nice job Anvil.”
— Phoseon
SEO: Search Engine Optimization
Manufacturing is a complex microcosm of suppliers, distributors, and buyers. As online competition intensifies, optimizing your website for search engines can make the difference between a lead choosing you and a lead choosing your competition. By ensuring your site’s content and code is search engine friendly, Anvil can help you improve your rankings so you are literally on top of the competition.
- Comprehensive keyword research that matches your content with top searches
- Inbound link acquisition to boost traffic and rankings
- Optimization of site code and content to ensure ease of search engine indexation
PPC Search & Display Advertising
Whether using text ads or the Google Display Network, Paid Search and Display advertising can give you visibility in areas where organic search may not. Targeting a wide variety of keywords that may result in leads or showing off your new product to a specific website can increase your brand awareness as well as your sales. Anvil has extensive experience that can help your optimize your performance, exceeding your goals while staying within your desired budget.
Social Media Marketing
Utilizing social media, manufacturing companies can increase brand loyalty, humanize their brand, and hyper-target their desired market. As more and more users use social media to discuss products and brands, being part of the conversation is imperative. By participating in the discussions, you can keep your ear to the ground and stay privy to what people are saying about your company.
- Audit your current social media presence
- Develop a plan to optimize your social media usage
- Craft a Facebook advertising plan to increase leads and sales
Conversion Focused Analytics & Reporting
As online marketing initiatives gain traction, it’s crucial to measure the results of your campaigns. Anvil’s conversion-focused analytics and reporting find the most valuable nuggets to provide you with strategic and tactical recommendations. These action items can be used to optimize your online marketing efforts and achieve your goals.