Healthcare & Fitness
“The research Anvil performed for Foundation Fitness has really helped us develop a web strategy specific to our market. I really get the sense that (they) took the time to understand our business and the other players before suggesting improvements.” — Foundation Fitness
While healthcare terms can be highly competitive, the current search climate provides a wealth of opportunity for increased brand visibility and lead generation. Experience with healthcare providers, hospitals, fitness products and more, Anvil is well versed in the health and wellness space.
Digital marketing issues to address for healthcare & fitness may include but are not limited to:
- Keyword research
- Competitive benchmarking
- Content marketing & targeted blogger outreach
- Landing page testing
- Paid media management – including display and remarketing
- Site traffic and ROI analysis
Health & Fitness Industry Stat
80% of US internet users have looked online for information about health topics such as a specific disease or treatment.
Source: Pew Internet and American Life Project, The Social Life of Health Information
Featured Case Studies
Health & Fitness Clients