“Anvil Media’s expertise in the PPC and SEO industry is unparalled. We were very impressed with the thoroughness of their reporting; it made our decision-making easy. Their recommendations were right on point, and their responsiveness to our needs and changes have been a pleasant surprise we’ve not found with other vendors.”
When it comes to traditional SEO and online advertising, universities have their own set of unique challenges. For undergrads, where they choose to attend college represents one of the biggest decisions of their life to date, and that decision making process doesn’t happen overnight. Anvil is well versed in tapping into the needs and online behavior of these prospective students. Working with public and private universities both large and small, Anvil brings experienced insight when it comes to paid search, SEO and social strategies for higher education.
Digital marketing issues to address for higher education may include but are not limited to:
- Competitive analysis
- Holistic digital strategies for decentralized departments
- Audience and behavioral targeting
- Messaging – whether program specific or reaching parents vs. students
- Targeting strategies for out of state students
- Tracking leads and conversions – from campus tours to applications
Higher Education Stat
84% of schools agreed that traditional marketing methods alone are no longer enough to meet enrollment goals.
Source: CUnet, Higher Education Enrollment Marketing Benchmark
Higher Education Clients