Education
“Anvil Media’s expertise in the PPC and SEO industry is unparalled. We were very impressed with the thoroughness of their reporting; it made our decision-making easy. Their recommendations were right on point, and their responsiveness to our needs and changes have been a pleasant surprise we’ve not found with other vendors.”
SEO: Search Engine Optimization
Anvil Media helps to distinguish the unique elements of your college or university from the rest of the pack. We consult closely with you to research the top keywords for your programs, and then work to make sure your site has been optimized. Anvil helps clients in the education field to:
- Identify top performing keywords an incorporate them into the site content
- Build incoming links to improve organic search engine rankings
- Structure the site architecture to allow search engines to easily crawl the site
- Track organic search results over time to make strategic site decisions
PPC Search & Display Advertising
Online advertising goals for a college or university differ dramatically from that of an e-Retailer. Anvil works with you to nail down your PPC goals (be it increased site traffic, increased student applications, etc.) and then makes sure you pay a little as possible to achieve those goals. We monitor your account on a daily, if not hourly basis to make sure you getting the highest return on investment possible.
Social Media Marketing
As sites like Facebook and Twitter continue to grow at a rapid pace, Anvil is ready to assist you in every aspect of your social media campaigns. We can help you get off the ground if you have yet to jump into the social media world, or, if you’re already a seasonal social media pro, we can make sure you are engaging visitors for long-term engagement and help make them brand champions for your school.
Conversion Focused Analytics & Reporting
Anvil provides comprehensive and custom reporting on a daily, weekly, or monthly basis depending on client needs. Reports are holistic – integrating analytics data with data from various 3rd party tools to gain insights into performance changes. Anvil never sends auto-generated reports devoid of human analysis. We take complex data and break it down into real world terms and actionable next steps, so that you don’t have to.