eCommerce & Retail
“Having worked with Anvil Media in a prior position, I knew that I could rely on them to help address SEO issues we were having with the website as well as launch our first ever SEM campaign. Anvil has delivered. Our web sales are exceeding expectations. However, the most important part of working with any agency is the relationship that you build with the client services team. The team at Anvil delivers in this area as well by being very responsive, meeting deadlines, providing creative and innovative solutions, and spending the time to learn our business.”
SEO: Search Engine Optimization
Whether you’re an eCommerce heavyweight with 100,000s of product SKUs, or a smaller online retail site with only a dozen, Anvil Media’s SEO services can ensure that your company is positioned to compete in organic search. Without gimmicks or bogus guarantees, Anvil Media will craft a comprehensive, actionable plan that will improve your search engine rankings.
- Keyword, Competitive and Technical Analysis
- Site Optimization Recommendations
- Copywriting Services
- Search Engine Submissions
- SERP (Search Engine Ranking & Positioning) Tracking and Reporting
PPC Search & Display Advertising
When you’re paying for every click, pro-active, expert management of keywords, bids, creative, targeting and placements is an absolute must. When you trust Anvil Media to manage your Google AdWords and Microsoft adCenter paid search campaigns, you can rest assured that your paid search is in the hands of an AdWords Certified Professional with a constant eye on both your campaigns and the ever-changing PPC landscape.
We can build your campaigns from the ground up, or whip your existing campaigns into shape, based on your specific business objectives. As industry insiders, we can identify and execute quickly on new opportunities you may not know about. As the final piece of the puzzle, we provide granular reporting and analysis to make sure that you are meeting your ROI goals.
Social Media Marketing
Wading into Facebook and Twitter without a coherent plan can be dangerous business for an eCommerce company. Your business deserves a social media strategy that will not only gain you new fans or followers, but will also turn those people into loyal customers and online evangelists for your brand.
Social media is rapidly becoming a key cog in online reputation management, PR, even search engine rankings themselves. And increasingly, the customers who walk through your doors (both online and offline) are hearing about you on Facebook, Twitter, Yelp or Foursquare. Anvil Media’s social media experts can ensure that you are making the absolute most of this exciting, new medium:
- Social media presence audits
- Facebook and Twitter profile development
- Facebook advertising campaigns
Conversion Focused Analytics & Reporting
Anvil Media backs up our ongoing management services with comprehensive, custom reporting and analysis. Tailored to the specific needs of your business, our daily, weekly or monthly reports bring together the wealth of data available from the search engines, analytics services, your internal reporting systems, and our state-of-the-art 3rd party tools, and present it all in a clear, concise manner. Your CEO will know exactly how your advertising campaigns or optimization efforts are performing, and your eCommerce team will know what the concrete action items are that will build your organic, paid, and social momentum.