Business to Business
“We outsourced our SEM management to Anvil over six months ago and have had great results. Our Account Executive has done an outstanding job communicating with us and maximizing results while staying within our specified budget. The Anvil team is professional, proactive, and I would highly recommend working with them.” — CUI
Managing a holistic digital marketing campaign for a B2B campaign is nothing like ecommerce. Anvil Media has worked with dozens of B2B clients over the years and honed our skills as it relates to managing lead quality and lengthy buying cycles. Conversion testing is often an integral aspect of a truly effective B2B digital marketing campaign as the smallest increase in conversion rates can sometimes lead to millions of additional revenue dollars to your bottom line.
Digital marketing issues to address for B2B companies may include but are not limited to:
- Search engine optimization
- Competitive analysis
- Marketing automation strategy
- Lead quality analysis
- Paid media management, including LinkedIn advertising
- Conversion testing & optimization
B2B Stat
Over 70% of B2B buyers use a search engine at the start of their purchasing process.
Source: Enquiro, How Business to Business Purchases Buy
Featured Case Studies
CUI sees increased paid search performance after conversion analysis and account restructure.
TEKsystems utilizes social media contest to compliment new brand and website launch.
Resources
Six Alternatives to LinkedIn Questions & Answers
B2B Clients
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