Overview
Wired.MD is a leading provider of patient education videos and information to healthcare organizations. After a few years of managing their pay-per-click (PPC) in house, the company determined the program wasn’t generating the desired returns. Wired.MD turned to Anvil to optimize their PPC program return-on-investment (ROI).
Objective
Optimize PPC program to generate the maximum number of qualified leads without significantly increasing the advertising budget.
Challenge
Although the video market for patient education is very niche, it is highly competitive. In addition, Wired.MD marketing dollars were very limited while in growth mode.
Strategy
After a brief assessment of the exiting PPC campaign, Anvil determined that many aspects of the program could be fine-tuned to maximize ROI. Anvil started by overhauling the campaign structure, updating the text ads and creating new landing pages. Once the changes were completed, the program was once again managed in-house by Wired.MD.
Results
After only two weeks, Wired.MD’s optimized PPC program performance improved significantly. Impressions increased 107%, improving clicks-throughs by 75%, while decreasing cost-per-click by 37%. The net result was a doubling of qualified leads for nearly the same budget.
Monthly Newsletter
Anvil's eNewsletter features the latest SEO & PPC news and tips. Also stay up-to-date on Anvil Media's White Papers and client news.
Featured White Paper
Location-Based Social Networking White Paper
Client Testimonial
"Anvil’s team is cutting edge when it comes to SEM knowledge and is continually educating our team on best practices and new techniques. Anvil has been a great partner and we appreciate all the hard work they’ve put in over the last year."
Case Study
Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.