Overview
Axway Inc. and Tumbleweed Communications have successfully merged to become the leading global provider of multi-enterprise collaboration, secure content delivery, and application integration solutions. Together, their award-winning products, solutions and services are used by over 11,000 companies around the world.
Objective
Anvil was tasked with managing Tumbleweed’s PPC campaigns with the purpose of increasing performance and ultimately, increasing conversions.
Challenge
Tumbleweed’s existing PPC campaigns were underdeveloped, un-optimized and lacked custom landing pages, demanding an entire account restructure and fresh approach.
Strategy
Anvil performed extensive keyword research and implemented a fresh and scalable account structure with highly relevant ads, strong calls to action and custom landing pages.
Results
Tumbleweed’s account performance increased dramatically. A 300% increase in click through rate and a 105% increase in conversion rate led to a 100% increase in the total number of conversions, all while managing cost.
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Case Study
Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.