Overview
Planar Systems is a worldwide leader in flat panel LCD and plasma display systems. Planar’s corporate Web site had never been properly optimized and lacked visibility for targeted search phrases. Anvil provided site optimization recommendations to enhance their visibility in relevant search results.
Objective
Planar’s primary goal was improve organic search visibility for two specific product groups of Planar – Retail and Touchscreen flat panel display systems.
Challenge
While Anvil has successfully managed pay-per-click (PPC) efforts for the past two years, a select group of targeted keywords has proven to be too costly to purchase due to industry competition. In addition, the Web site created optimization challenges from a design, content and code perspective.
Strategy
Anvil leveraged years of PPC experience to effectively target performing keywords and phrases during the optimization process to develop a site optimization strategy. The project involved developing optimized title, META and ALT tags for all top target pages.
Results
One month after initial site optimization recommendations were implemented, Planar’s Web site increased in search visibility across targeted keywords (i.e. retail display) by 90%. In addition, top 10 rankings increased by 84% and top 30 rankings increased by 116% for the same period.
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