Oregon Scientific PPC Case Study

Overview:

Oregon Scientific is an online retailer of electronic products, including weather stations, projection clocks, and HD action-friendly video cameras. Their innovative products utilize cutting-edge US technology with stylish European design. Previously managing PPC accounts in house, Oregon Scientific came to Anvil Media to grow their accounts while maintaining a highly profitable return on investment.

Objective:

Grow overall PPC generated revenue while maintaining an aggressively positive return on advertising dollars spent.

Challenge:

Historically, branded keywords were the majority of keywords being used for PPC advertising. In order to grow brand awareness and revenue, Anvil had carefully test adding non-branded product search terms into accounts while maintaining a strong return.

Strategy:

Anvil began by adding non-branded keywords for Oregon Scientific’s strongest product categories. Using historical order data, keyword bids could be managed to achieve an average cost per conversion that would result in the desired return at the keyword level, for each sale generated. Campaigns were also expanded from Google AdWords only to AdCenter also, which was able to generate similar return goals.

Results:

In the past six months, revenue has increased 141% from PPC compared to the same range last year. Overall traffic from PPC has grown by 229% over the same period.

URL:

Oregon Scientific