Challenge
Facebook Sponsored stories were a new feature and uncharted territory. Because of this, it’s often difficult for businesses to take the plunge and hope for the best. With Anvil Media’s guidance and expertise, Provenance Hotels agreed to launch Facebook sponsored stories.
Strategy
Anvil utilized a combination of Check In, Like, and Post stories though Facebook’s ad platform to serve fresh content to Facebook users who were not already connected with the hotels.
Results
Click-through-rates immediately jumped up 89% with the introduction of sponsored stories in just 1 week. Overall, sponsored stories’ click-through-rates turned out to be 911% higher than traditional Facebook ads. Additionally, Facebook engagement measured by New Likes, is up 1,059% compared to the month before launching sponsored stories. Monthly active users also skyrocketed by 258%.
URLs
San Francisco – Hotel Frank
Portland – Hotel deLuxe
Portland – Hotel Lucia
Seattle – Hotel Max
Tacoma – Hotel Murano
Nashville – Hotel Preston
Monthly Newsletter
Anvil's eNewsletter features the latest SEO & PPC news and tips. Also stay up-to-date on Anvil Media's White Papers and client news.
Featured White Paper
Location-Based Social Networking White Paper
Client Testimonial
"Anvil’s team is cutting edge when it comes to SEM knowledge and is continually educating our team on best practices and new techniques. Anvil has been a great partner and we appreciate all the hard work they’ve put in over the last year."
Case Study
Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.