Since 1999, ClickSafety’s risk management solutions have been deployed to over 5,000 organizations worldwide. From Starbucks Coffee to SpawGlass Construction, companies large and small have come to rely on ClickSafety’s products to execute training objectives, reduce operating expenses and grow a true safety culture. ClickSafety came to Anvil to help increase overall visibility on the search engines and to improve the usability of their three risk management websites: ClickSafety.com, OSHA10.com and OSHA30.com.
Increase on-site performance in terms of conversions and user engagement on ClickSafety.com, OSHA10.com and OSHA30.com.
ClickSafety’s websites had basic structures without much content and without optimized conversion funnels. Moreover, the websites were all un-optimized and did not have user friendly navigation, requiring a total re-working of each site.
Working with ClickSafety’s developers, Anvil started from scratch and created new website hierarchies and wireframes based on keyword research and best practices. Additionally, Anvil worked with ClickSafety to write optimized website copy and to implement new conversion funnels for customers.
Immediately after implementation, website bounce rates dropped by 50% on average. Additionally, visitor’s time spent on each site increased over 1.25 minutes and most importantly, conversion rates jumped 50%.
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