ClickSafety PPC ROI Case Study

Overview
Since 1999, ClickSafety’s risk management solutions have been deployed to over 5,000 organizations worldwide. From Starbucks Coffee to SpawGlass Construction, companies large and small have come to rely on ClickSafety’s products to execute training objectives, reduce operating expenses and grow a true safety culture. ClickSafety came to Anvil to help increase overall visibility on the search engines and to improve the usability of their three risk management websites: ClickSafety.com, OSHA10.com and OSHA30.com.

Objective:
Raise return on investment (ROI) of ClickSafety’s pay-per-click (PPC) advertising to increase overall revenue and sales.

Challenge:
ClickSafety had an un-optimized campaign structure, a large number of underperforming keywords and un-optimized landing pages. ROI was unsatisfactory and budgets were under-performing.

Strategy: 
Anvil overhauled ClickSafety’s PPC campaigns, removed underperforming keywords and adjusted bids to maximize ROI. Simultaneously, Anvil began the launch of new AdGroups and campaigns with more effective and accurate targeting, new ads, and worked with ClickSafety to create custom landing pages.

Results:
Anvil increased ClickSafety’s ROI by 1000% two months after launch, decreased the cost per transaction 47% and increased the total number of transactions by 75%, all while decreasing overall PPC spend.

URL
B2B Site: Risk Management Solutions
B2C Site: Online OSHA 10 Hour Training
B2C Site: Online OSHA 30 Hour Training