Overview
Axway recently merged with Tumbleweed Communications to become the leading global provider of multi-enterprise solutions and infrastructure, serving over 11,000 organizations in more than 100 countries. Axway speeds and secures business interactions — both inside and outside the enterprise — by optimizing the way information is moved, managed and protected.
Objective:
Optimize Axway’s existing PPC account in order to increase the number of leads going into the sales pipeline while decreasing the cost of those leads.
Challenge:
Axway had an un-optimized campaign structure, a large number of underperforming keywords and un-optimized landing pages. Conversions were both minimal and expensive.
Strategy:
Anvil overhauled Axway’s pay-per-click campaigns with fresh keyword research, optimized ads and a streamlined account structure. Customized landing pages were created and optimized for use with the new PPC campaigns and underperforming keywords were quickly isolated and removed in order to decrease cost per conversion and boost ROI.
Results:
Anvil increased the total number of ad clicks by 14,414% while doubling the conversion rate and decreasing the cost per conversion by 80%.
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