Overview:
Axway is the only provider in the market today to manage, run, secure, and monitor all your business interactions – emails, files, messages, services, events, and processes. Spanning all industries, over 11,000 organizations in more than 100 countries depend on Axway’s proven breadth of services and layers of governance to build and improve value chain efficiency, regulatory compliance and quality of service.
Objective:
Increase the number of leads generated per month through PPC while decreasing cost per lead.
Challenge:
Axway was already advertising on many top industry keywords, requiring that a new approach be taken to expand targeted traffic. Moreover, B2B keywords are competitive and expensive, making it difficult to lower the overall cost per lead.
Strategy:
Anvil launched new campaigns targeting the Google Display Network to reach prospects as they’re reading industry information on blogs, news sites, forums and content sites. To compliment this strategy, Anvil worked with Axway to build campaigns around top industry verticals in order to expand traffic while maintaining targeted visitors.
Results:
201% increase in leads generated per month and a 30% decrease in the cost per lead after 7 months.
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